Top 50 content marketing statistics for 2024 success
What’s hot and what’s not in the world of content creation Content marketing remains a great way to educate and inform audiences, but the rise of generative artificial [...]
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The business of sport: using content to play up your strengths
Here’s how five companies are showcasing their knowledge and expertise in front of sport’s decision-makers The global sports market is worth an estimated $512.1bn and [...]
AI hallucinations: why generative AI invents facts and how to manage it
It may harm your career if your chatbot tells you something you later rely on in court. But it’s not just lawyers who should worry about AI inventing facts; it’s a risk [...]
AI prompts: six tips for better results from generative AI
AI tools such as ChatGPT are immensely powerful, but it can be hard to get the best from them. A few simple tips can improve your ‘prompts’ and deliver better results [...]
Journalism vs The Machine: the journalists win
Artificial intelligence isn’t intelligent, and artificial is an understatement. Adrian Michaels says it’s time for journalists to go on the attack instead of feebly [...]
The fintech start-up counting on content to make the complex simple
Reitigh knew the right content would help explain exactly what it does to its target audience, but as a small company whose experience lay in numbers not words it decided to [...]
Finding the stories: unlocking thought leadership through great interviews
Solid preparation, curiosity and asking the silly question hold the key to fruitful conversations that result in great corporate content Business leaders make convincing [...]
The Three Cs of fine writing
FirstWord chief sub Caroline Elderfield explains why clarity, consistency and clever (don’t be) are key to fine writing I have a big problem with really good writing – [...]