Journalism vs The Machine: the journalists win
Artificial intelligence isn’t intelligent, and artificial is an understatement. Adrian Michaels says it’s time for journalists to go on the attack instead of feebly [...]
Content24
The fintech start-up counting on content to make the complex simple
Reitigh knew the right content would help explain exactly what it does to its target audience, but as a small company whose experience lay in numbers not words it decided to [...]
Finding the stories: unlocking thought leadership through great interviews
Solid preparation, curiosity and asking the silly question hold the key to fruitful conversations that result in great corporate content Business leaders make convincing [...]
A sword to unlock natural and human capital
From prospecting for critical minerals to identifying geothermal resources, Xcalibur Smart Mapping’s airborne surveys enable countries to map their natural capital above [...]
The Three Cs of fine writing
FirstWord chief sub Caroline Elderfield explains why clarity, consistency and clever (don’t be) are key to fine writing I have a big problem with really good writing – [...]
AI will transform aspects of content creation, but human expertise remains essential
Generative AI tools such as ChatGPT are set to revolutionise some content tasks, but the guidance and direction of human experts will still be critical for originality and to [...]
Top 50 content marketing statistics for 2023 success
Overcome overwhelm: the best stats to help you understand how to tap into current trends to reach new audiences Great content marketing helps build brand awareness, educate [...]
Ukraine war sparks Volt’s business with purpose
With staff in Ukraine and Poland affected by the conflict, the instant payment provider set up a channel to send donations to charities and institutions instantly and without [...]