The art of writing and delivering a great speech
Leaders from Winston Churchill to Barack Obama understood a good speech is a powerful way to get through to an audience. Here’s how it can work for you, too Rhetoric, the [...]
Content24
Top 50 content marketing statistics for 2024 success
What’s hot and what’s not in the world of content creation Content marketing remains a great way to educate and inform audiences, but the rise of generative artificial [...]
Merry Christmas from FirstWord
Sorry, Melchior, Caspar and Balthazar can’t be there, but can you send a Teams link? And then maybe we can grab a coffee IRL in the new year? We’re indebted to Kathryn [...]
The business of sport: using content to play up your strengths
Here’s how five companies are showcasing their knowledge and expertise in front of sport’s decision-makers The global sports market is worth an estimated $512.1bn and [...]
The A to Z of artificial intelligence
Artificial intelligence (AI) is transforming the world of work and content production is no exception, but the jargon can be mystifying. Here’s our primer on 26 important [...]
AI hallucinations: why generative AI invents facts and how to manage it
It may harm your career if your chatbot tells you something you later rely on in court. But it’s not just lawyers who should worry about AI inventing facts; it’s a risk [...]
Ericsson’s hidden gem provides ethical polish
The Swedish network group’s mobile wallet platform is helping providers to develop low-cost, inclusive, secure payment services that advance progress towards achieving many [...]
AI prompts: six tips for better results from generative AI
AI tools such as ChatGPT are immensely powerful, but it can be hard to get the best from them. A few simple tips can improve your ‘prompts’ and deliver better results [...]