Write content marketing like a journalist
Content marketing is a composite of many elements. In our view, quality content is one of the most important – as least if you want to produce good work. Taken literally, [...]
How To…
Find and repurpose your B2B content marketing
Companies are increasingly building internal teams to handle content marketing. This is creating new challenges for the sector – including skills gaps and problems with [...]
Build your own content marketing platform
Content marketing is at a crossroads at the moment. The golden era when anyone could gain traction simply by pushing out a blog has passed. The large volume of content that [...]
Knowledge is power: using data effectively
Data – how you segment and target your readership – is an increasingly important aspect both of content marketing and publishing in general. This piece looks at the [...]
Write like a journalist to succeed in business
Hedge fund billionaire and philanthropist Paul Tudor Jones says executives should take lessons from news reporters to learn to organise their thoughts and communicate [...]