Long form writing – the long and the short of it
Sometimes a short blog post, a Tweet, or a quick interview just doesn’t do a subject justice. What’s called for is long form. But stringing together more than 2,000 words [...]
How To…
11 easy tips on how to write a killer introduction
You’ve researched your article. You have an amazing headline, great facts, images, and hookable subheads. All you have to do now is write a killer introduction to reel [...]
Thought leadership: how to create it with content marketing
Expert knowledge and experience are in essence the definition of thought leadership – as is the ability to communicate well. Sadly these three ingredients rarely come in [...]
How to hit the corporate funny-bone
While newspaper cartoons can mock a subject with glee, the rules are different for corporate material. Get it wrong and you risk being painted as the villain. Get it right [...]
How to protect your content marketing against libel and litigation
A crucial editorial skill is how to avoid getting sued for defamation or a copyright-related issue. It is the iceberg in the publishing ocean and there are a number of [...]
How to learn about content marketing
How can you learn content marketing? That was the subject of a post on social media site Quora from a marketing student working their way through the different disciplines. A [...]
How content can invigorate your corporate culture
Unleashing stories of your company’s hard work and expertise can build a stream of compelling content and strengthen corporate culture – boosting your bottom line [...]
Ways to build content with data
There was a time when graphs and data could close the browser, turn the page and clear the room. Not now. With the advent of open data, a new breed of journalists is coming [...]