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It is one thing to want to win. It’s another thing altogether to want the prize. But however the practicalities of the next four years in a Trump presidency play out, as [...]

Cincinnati, Ohio: It was all over, they said; there’s no way back from here; the odds are stacked against you. No, not Donald Trump this time, but the Chicago Cubs – who [...]

It was probably inevitable that Las Vegas would be the scene of an ill-tempered denouement to what has been the biggest show business campaign in history. While some of our [...]

In a presentation by a direct marketing agency a few years ago, the managing director said that the biggest challenge for the industry was marketers moving jobs every three [...]

Traction is key. Period. If you’re starting any new venture, the Pareto principle makes itself felt in the most painful way. If – assuming you are successful – 80 [...]

The presidential campaign is entering the final stretch and marketing dollars take on added importance With 64 days to go to election day, this is usually the time when the [...]

There are two pretty fundamental rules of political crisis management: if you’re in a hole, stop digging; and if your rival is self-destructing, stand back and let them. [...]

In 2011, Google produced a study titled ‘Zero Moment of Truth (ZMT)‘. The central concept of the report was that a revolution (the authors’ word not ours) [...]