Balancing act: using content marketing in a crisis
Crisis management is widely recognised as a highly valuable specialist strand of PR. Its practitioners are skilled at minimising reputational damage and restoring trust and [...]
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Content marketing stories about events
Apple Pay is a springboard for content about money and security
Apple Pay is coming to Europe. When it launched in the US two weeks ago, more than a million credit cards were registered in three days. Amy Wilson looks at content marketing [...]