Top content trends and statistics for 2025 success
Thousands of new pieces of content are being added to websites every month, often covering similar themes. Here’s how to make yours stand out amid a sea of words The [...]
Content24
Merry Christmas from FirstWord
Buzz. Reach. Audience. Of course there’s a podcast live from the stable. Let’s hope BethTel’s wifi coverage is up to it. Back story. Narrative. Your [...]
The inside track on infographics: creating appealing visuals
We talk to two professional designers to find out how to make the most of an infographics opportunity You’ve got to love a good infographic. Attention grabbing, insightful, [...]
Revolutionising how CNH tells its sustainability stories
When CNH wanted to showcase its work in sustainability, it turned to FirstWord to help create an editorial process that delivered stories people would read, writes Sophy [...]
Understand what the basic shapes of stories mean for B2B audiences
From man in a hole to Cinderella, the stories humans tell – and want to hear – follow a surprisingly small number of patterns. So what does this mean for businesses? If [...]
When Fleet Street went to Madison Avenue: 10 years on the content marketing frontline
FirstWord Media is a decade old. Its co-founder Adrian Michaels reflects on the collision of marketing and journalism and what they’ve had to learn from each other Even [...]
How do you showcase genuine expertise in an age of AI?
The internet is being flooded with mediocre content produced by artificial intelligence software, making high-quality human content harder to spot. Fortunately, AI content [...]
Inside RELX’s award-winning content strategy
The information and analytics group has massively increased its audience and scored a clutch of awards after reinvigorating its content strategy with new tools and tactics, [...]