The inside track on infographics: creating appealing visuals
We talk to two professional designers to find out how to make the most of an infographics opportunity You’ve got to love a good infographic. Attention grabbing, insightful, [...]
Articles by Sophy Buckley
Revolutionising how CNH tells its sustainability stories
When CNH wanted to showcase its work in sustainability, it turned to FirstWord to help create an editorial process that delivered stories people would read, writes Sophy [...]
Inside RELX’s award-winning content strategy
The information and analytics group has massively increased its audience and scored a clutch of awards after reinvigorating its content strategy with new tools and tactics, [...]
Ericsson’s hidden gem provides ethical polish
The Swedish network group’s mobile wallet platform is helping providers to develop low-cost, inclusive, secure payment services that advance progress towards achieving many [...]
The fintech start-up counting on content to make the complex simple
Reitigh knew the right content would help explain exactly what it does to its target audience, but as a small company whose experience lay in numbers not words it decided to [...]
Ukraine war sparks Volt’s business with purpose
With staff in Ukraine and Poland affected by the conflict, the instant payment provider set up a channel to send donations to charities and institutions instantly and without [...]
OakNorth: breaking the banking mould on purpose
The neo bank is convinced that having a broader mission than profit helps it continue to grow, writes Sophy Buckley Banks aren’t generally known as a force for social good. [...]
Calastone, content and the slow nibble
The largest global funds network and technology provider uses timely, informative and digestible content to gain and keep the attention of a small group of potential [...]