Content marketing ROI, amplification, and Asia – Content24
Welcome to Content24. What makes this different is that it’s a digest of the stories that have made an impact over the past 24 hours and not just a platform for recycled [...]
Articles by James Quilter
Content marketing news on Coca-Cola and Outbrain – Content24
Welcome to Content24. What makes this different is that it’s a digest of the stories that have made an impact over the past 24 hours and not just a platform for recycled [...]
Content marketing for the US Election
In the 2008 US presidential election, John McCain gained the distinction of being the last candidate to eschew social media. Since then political candidates in all parties [...]
Content24: Star Wars, Buzzfeed and facial recognition
Welcome to Content24: different in that it’s a digest of the stories that matter over the past 24 hours and not just a platform for recycled content marketing. Today [...]
Content marketing is better than advertising, reason 1: constant coverage
Consumer behaviour is evolving just as the media landscape undergoes its revolution. Simply put, consumers are doing their own research before a purchase and in doing so [...]
Rapha marketing comes out on top
When UK cycling clothing brand Rapha launched in 2004, road cycling was a niche sport in the country. Since then, Rapha has risen alongside the popularity of the sport to [...]